31 Facts About Video Marketing You May Not Know Yet

Larry Kim
Larry Kim
Jan 25, 2018 · 3 min read
CREDIT: Getty Images

One of the most powerful tools in a marketer’s arsenal, video is becoming the #1 way to generate conversions.

Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer’s attention longer than people will spend on a text or image is great, and its ability to appeal to multiple sense is super compelling.

If video isn’t a part of your content marketing strategy already, it soon will be if you want to remain competitive.

It’s not just a great medium for viral cat videos, either.

After viewing a video, 64% of viewers are more likely to make an online purchase. Not convinced? Including video on a landing page can increase conversion by 80%; real estate listings that include a video receive 403% more inquiries than those without.

Video is a powerful motivator.

Online video has literally exploded during the last 5 years, with YouTube reporting that mobile video increases by 100% every year. Every minute, 300 hours of video are uploaded to the site. Within another year, video will account for 70% of all Internet traffic, according to recent studies.

Smart marketers are jumping all over the opportunity. In fact, 65% of American marketers plan to increase their mobile ad budgets to include video and 96% of B2B organisations are using video in their marketing campaigns, with 73% of them reporting positive results to their ROI.

From the user’s standpoint, 90% of people reported that product videos helped them make a decision to purchase. People love to share, and when they see a compelling, content rich video, 92% of them share it with friends. In other words, they do the work for you!

The most popular form of online content is comedy. Enjoyment of video ads increases purchase intent by 97% and brand association by 139%. A majority of executives report they’d rather watch video than read text.

These are just a few of the insights shared in a comprehensive infographic compiled recently by Hyperfine Media.

The question isn’t whether video will start video content marketing; the question is when, because without video, you will quickly fall behind your competitors.

Have a look at these and other amazing stats about video in the infographic below:

Be a Unicorn in a Sea of Donkeys

About the Author

Originally posted on Inc.com

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising…

Sign up for Larry Kim

By Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more. Take a look.

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

Larry Kim

Written by

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store