6 SEO Experiments That Will Blow Your Mind

Larry Kim
Larry Kim
Oct 2, 2018 · 9 min read
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1. Does Organic Search Click-Through Rate Matter?

We know that machine learning — including Google RankBrain — is changing SEO as we’ve known it. Already, Google uses RankBrain for every search, and it impacts “a lot” of queries.

2. Is Organic CTR an Organic Search Ranking Factor?

So we’ve established CTR is important. But what’s the relationship between organic CTR and organic search rankings?

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3. Can Rewriting Your Titles Boost Your CTR?

So if you’ll be rewarded for having a higher click-through rate, what’s the best way to raise your CTR?

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4. Do Website Engagement Rates Impact Organic Search Rankings?

It’s super important to create clickable headlines, but the goal isn’t just to create clickbait. You also must have great engagement metrics. If people feel cheated and go right back to the SERP, Google can detect that.

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5. Do Engagement Metrics Impact the Selection of Featured Snippets?

Google’s Featured Snippets, which appear in so-called Position 0 above the organic search results, come in the form of text, lists, images, and charts, among others. But how does Google’s algorithm pick Featured Snippets?

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  • Unusually high time on site (14:30), which was 3x above the site average.
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6. What’s the REAL Relationship Between Organic Rankings & Social Shares?

We’ve heard about the ridiculously high correlations between social shares and organic search rankings for about five years now (see the ranking factor studies done by SearchMetrics and Moz). Many people have assumed that social shares are a ranking signal, even though Google shot this down every single time.

What Does It All Mean?

As these five experiments highlight, SEO is continuing to evolve in a way that rewards your pages and site based on how people engage with your content.

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About the Author

Larry Kim is the CEO of MobileMonkey — provider of the World’s Best Facebook Messenger Marketing Platform. He’s also the founder of WordStream.

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Larry Kim

Written by

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

Larry Kim

Written by

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.