Apple’s Powerful New Ads Take Your App Straight to the Top

Setting Up Your Apple Search Ad

Campaign settings
Ad Group Settings
Ad Group Keywords
Ad Group Audience

Words to the Wise

Here are a few things to keep in mind before you get started:

  • To get the most bang for your buck, make sure that your team has prepared excellent screenshots and descriptions for your app. The last thing that you want to have happen is for a visitor to click through only to be disappointed by what they see.
  • Search Ads is currently available only in the US storefront, and you cannot edit time zones. If you’re working from outside the United States, be sure to take the time zone conversion into account so that your ad isn’t launching in the middle of the night!
  • Don’t forget about Campaign Management API for those who wish to manage their campaigns programmatically.

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Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

Alex @Bickov

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Product designer at http://cli.re/mediaplans · Get in touch http://cli.re/hi

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.