Facebook Ads, Fake News and the Shockingly Low Cost of Influencing an Election [DATA]

Larry Kim
Larry Kim
Oct 11, 2017 · 8 min read
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Backstory

Step 1: Create a Fake News Website

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This is a completely fake article.

Step 2: Create a Fake News Page on Facebook

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My Fake News Page on Facebook

Step 3: Create a Facebook Ad, Promoting the Fake News on Your Fake Page

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Boosting my Fake News Post with Facebook Ads
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Targeting my Fake News using Facebook Ads
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Detailed Fake News Ad Targeting Using Facebook Ads

Step 3: Analyzing the Fake News Facebook Ad Campaign’s Results

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High Post Engagement for My Fake News Post Boosted via Facebook Ads
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Very High Post Engagement
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Lots of Post Comments
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Facebook Ad stats for my Fake News campaign

A Snowball Effect

Data Analysis: The Shockingly Low Cost of Buying an Election

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Facebook: Profiting from Fake News

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My Facebook Fake News Experiment: Closing Thoughts

About the Author

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Larry Kim

Written by

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

Larry Kim

Written by

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

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