How a Unicorn Can FAIL a Startup

The infographic below discusses the things that contributes to the failure of a startup business.

  • Build what you think people want even if it is not
  • Don’t listen to your users
  • Fight with co-founders endlessly
  • Try to do everything yourself
  • Run out of money before becoming profitable
  • Burn out from overworking
  • Hype up your startup, but don’t improve the product
  • Scale before you figure out what your product is
  • Create bot users to fake growth
  • Raise so much money that you can’t show growth in the next round
  • Don’t use your own product
  • Hire more people just to show you are growing

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Larry Kim
Marketing and Entrepreneurship

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄