How Much Time Are You Wasting on Useless Meetings?

Larry Kim
Larry Kim
Dec 29, 2017 · 2 min read

Aside from boring your employees and colleagues to tears, meetings could be costing your company millions.

A 2014 study by Bain & Company found that, on average, senior executives are spending more than two days a week in meetings. Further, 15% of an organization’s time is spent on meetings, a number that’s increased steadily since 2008.

Time is a precious commodity in any business. Just how much are you wasting on useless meetings?

Across the United States, over $25 million is wasted per day on meetings that aren’t necessary. Each year, this results in $37 billion thrown away on meetings that simply aren’t productive.

Companies like Amazon are taking steps to reduce the financial impact of meetings. CEO Jeff Bezos employs an odd but effective strategy to make sure meetings stay on task and purposeful. He applies a simple rule: Don’t plan a meeting in which two pizzas aren’t enough to feed everyone.

Over at LinkedIn, they’re combating useless meetings by virtually eliminating presentations, requiring instead that any materials in need of consideration be sent to all meeting participants 24 hours ahead of time. CEO Jeff Weiner firmly believes meetings should only last as long as it takes to get business done.

So how can you quantify the impact meetings are having on your organization?

Harvard Business Review just released a handy online meeting cost calculator to easily estimate how much your meetings are costing you.

Sure, you can probably tell that at least some of your meetings last too long (your co-worker snoring into his clasped hands at the far end of the table was a good clue). Still, changing the culture of meetings can be challenging, especially if that’s just how some in your company feel it should be done.

But by quantifying the actual cost of each meeting and presenting to your colleagues a dollar figure all can understand, you can more persuasively advocate for shorter, less frequent and more effective meetings.

Check out HBR’s Meeting Cost Calculator to see how much you’re spending on meetings — and how much your organization could be saving, instead.

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About The Author

Larry Kim is the CEO of Mobile Monkey and founder of WordStream. You can connect with him on Twitter, Facebook, LinkedIn and Instagram.

Originally published on Inc.com

Marketing and Entrepreneurship

Marketing and Entrepreneurship

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Larry Kim

Written by

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

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