How to Automate Daily Quote or Tip Campaigns in Messenger to Promote Your Event or Brand

Today I’m going to show you how to send daily tips in Facebook Messenger to drive engagement with an upcoming event.

If you do event marketing, it’s important to increase interaction and build community before an event.

Sending daily tips, quotes and reminders increases engagement with the event and your brand.

You might have a Facebook Group and an email list where you send updates to attendees in days leading up.

But organic Facebook News Feed reach averages 1%. And email open rates hover around 15%. About as good as a ticket to DonkeyCon.

Facebook Messenger chat updates:

Plus, Facebook Messenger marketing offers a fresh way to connect to customers in a chat channel favored by millennials.

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One MobileMonkey customer is sending daily training tips in advance of a live race.

These daily training tips — they call them “daily pills” — generate ongoing engagement and differentiate the event from others.

Another case for daily messages came out of the latest Facebook Messenger Marketing webinar where Sarah asked:

“We would like to send daily motivational messages to our clients through Messenger using MobileMonkey. Is this possible?”

You can do it through the scheduled chat blasts feature for professionals and agencies.

The Facebook Messenger scheduler is especially useful for agencies and social media marketers managing multiple chatbot accounts.

Scheduled chat blasts are based on calendar dates and happen based on the recipient’s time zone.

With the scheduled Facebook Messenger blaster you’ll:

To show you how it’s done, we’re sending daily MobileMonkey fortune cookies in celebration of National Fortune Cookie Day next Friday, July 20, 2018.

Sign up for MobileMonkey fortune cookies by July 15 to get five fortune cookies leading up to the fortuitous day.

This Facebook Messenger scheduled blast tutorial creates our daily Fortune Cookie Day event updates in 6 steps:

Step 1. Create an opt-in page

In the chatbot builder, create a new group to hold all the pages for this chatbot:

In the group, create your sign-up page:

Click the widgets in the chatbot builder to add content to the page.

We’re offering daily updates so we use a quick question to ask if they want to sign up:

With the opt-in page in place, we’ll create our 5 daily fortunes.

Step 2. Build your daily tip chatbots

In the same group, create 5 new pages with descriptive names and notes:

Again, use widgets to build your chat pages.

Want to add a little extra flavor to your daily tips?

GIFs are entertaining elements that are easy to include with the Giphy-searchable GIF widget:

Here’s how we put together Fortune Cookie 1 in the chatbot builder:

And don’t forget to include a note about how people can unsubscribe to messaging. That’s a Facebook Messenger marketing best practice that could save you from complaints.

All your content is in place. Next we’ll set up the automations by creating an audience segment of these subscribers in step 3 and in step 4, scheduling the blasts.

Step 3. Make an audience of tip subscribers

Go to audiences to create a new audience:

Name the audience and add a filter. Filter the audience segment using the attribute tagged on subscribers during step 1:

Here’s what the filter conditions looks like when they’re done:

Hit save and then done to finish making your custom audience segment of Facebook Messenger contacts.

In step 4 we’ll schedule the blasts to go to this audience with the scheduled chat blaster available to pro users.

Step 4. Schedule your daily tips in the chat blaster

Especially key for agencies and social media marketers managing multiple chatbot accounts, the scheduled chat blaster lets you plan your Messenger posts in advance.

The professional version features advanced marketing automations like the scheduled chat blaster.

To send daily tips from a free MobileMonkey account, create daily chat blasts that you send to your audience immediately.

Pro users will find it’s easy to set up scheduled blasts. From the chat blaster, create a new chat blast:

Name the blast, then pick your audience and the page to blast from drop-down selectors:

Select the purpose “Non-promotional subscription” and schedule the blast with the date and time picker:

Hit save to finish:

Here’s how the series of scheduled chat blasts look in the queue:

Now to share your daily tips opt-in page with your attendees.

5. Create a link to the opt-in page to share

From HTML Elements, add a new element:

Create a link to your opt-in page:

Name your link and pick the opt-in page from the drop-down selector:

Then use the button to copy the link to your clipboard:

Share this link like you would any page — in blog posts, social media posts, groups and email.

6. When the event is done, update the opt-in page with a new message

Most events have an expiration date. Update the message on the opt-in page after the event so people who come across the link know the event is over.

Go to the opt-in page in the chatbot builder and change the text and any questions:

You might update the content to:

Generate engagement in the lead up to an event and build ongoing interaction with subscribers by sending daily scheduled tips, quotes and updates in Facebook Messenger. Like a unicorn boss.

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2. Sign up for occasional Facebook Messenger Marketing news & tips via Facebook Messenger.

About the Author

Larry Kim is the CEO of MobileMonkey — provider of the World’s Best Facebook Messenger Marketing Platform. He’s also the founder of WordStream.

You can connect with him on Facebook Messenger, Twitter, LinkedIn, Instagram.

Originally posted on Mobilemonkey.com

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Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄