How To Build a Global Branding & Marketing Company?

Based on the true story of an 18-year old company

I started a podcast series called ‘The Agile Entrepreneur’ where I’ll feature one entrepreneur who has gone through the trials and tribulations of starting his/her own business and willing to share their entrepreneurial journey with the listeners in each episode. I wanted to share some profound insights that one of my guests, Paige Arnof-Fenn, founder & CEO of global marketing and branding firm, Mavens and Moguls talked about.

Mavens and Moguls, based in Cambridge Massachusetts, clients include Microsoft, Virgin, the New York Times company, Colgate, Venture back startups, as well as non-profit organizations. Paige graduated from Stanford University and Harvard Business School.

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Key insights

Embrace new opportunities and don’t be afraid of changes:

Paige talks about two inflection points in her life, the advent of the internet in the late 1990s and the resulting startup opportunities for her and the second inflection point being the economic depression after 9/11/2001 World trade center incident and the opportunity it provided her to start her own company.

Assess your own strengths, skills, and experience and align them with environmental changes:

Paige says “I knew the people, I knew the projects, I had the network, the timing was just perfect for somebody like me to come in and connect those dots and honestly, I never wrote a business plan. I never thought, it just it made perfect sense to me.”

The first 2 to 3 years are the tough years, Persevere through them:

More often than not, second or third year will produce the results. The third year was the breakout year for Paige where Harvard Business School had a couple of case studies on Mavens and Moguls even though she kept growing revenue in her first two years as well.



Ramesh Dontha | TheAIEntrepreneurs.Com
Marketing and Entrepreneurship

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