The 12-Step Social Media Checklist

The infographic below shows a social media checklist of steps on how to write the perfect posts.

  • Is the message educational or entertaining?
  • Is the voice correct?
  • Is it too long?
  • Is the URL correct?
  • Should I target a specific audience with this message?
  • Did I use the right keywords and hashtags to maximize exposure?
  • How many times have I already posted something today?
  • Did I spell check?
  • Will I be okay with absolutely anyone seeing this?
  • Is this reactive communication or is it well thought-out?
  • Did I make the most of visual content — images, videos, slides?
  • Did I make the most of my update text — headline formulas, polls, quizzes?



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Larry Kim

Larry Kim


CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄