The Anatomy of an Email

The infographics below shows the statistics and things to consider when creating emails.

• From name — 43% of recipients click the spam button based on the From name or address
• From address
• Subject line — 35% of email recipients open emails based on the subject line.

22.3% open rate increase with personalized subject lines.

• Pre-header
• Header (load)
• Navigation
• Bar
• Index — A quick explanation of items in the newsletter.
• Email body
• Offer — 44% of recipients make at least one purchase a year based on a promotional email.
• Images — these are used to grab the interest
• Call-to-action
• Footer
• Social Media

Learn more about email and ecommerce tools here via the SendX Blog:

Check out this article on great welcome email examples!