What is a QR Code? Discover 40 Ways to Use QR Codes for Business

Larry Kim
Larry Kim
Oct 3 · 3 min read

QR codes are everywhere — you’ll see them on packaging, receipts, flyers and more.

They’re a great way for marketers to generate more engagement with your audience and earn new leads!

Customers can quickly scan a QR code and get immediate access to additional content and experiences.

We’re going to explore 40 ways you can use a QR code, but first things first …

What is a QR code? How Do QR Codes Work?

A QR code is a machine-readable matrix barcode and it stands for “quick response” code.

You can use the camera app on any phone to scan a QR code.

After being scanned, the QR code will send the user to a new destination, such as a website, coupon page, social media profile, etc.

Some QR codes will send users a PDF, image, or video — or prompt a text message conversation.

A QR code can even send you directly to Facebook Messenger and prompt an entire conversation (powered by a Facebook Messenger chatbot, of course).

You can put QR codes on just about anything — here are 40 ways you can use QR codes.

40 QR Code Uses

  1. On your business card
  2. On product packaging
  3. Posted in store to receive a coupon
  4. Posted in store to invite to review
  5. At a live event conference booth
  6. During a music performance, whether onstage or on flyers
  7. On museum exhibit descriptions
  8. On a brochure
  9. On a video endscreen
  10. As a piece of jewelry
  11. On sponsor swag like cocktail napkins
  12. On a name tag
  13. On a menu
  14. On a flier
  15. On handmade item packaging or tags
  16. In print ads
  17. On a direct mailer
  18. On a book jacket
  19. On newspaper and magazine articles online
  20. On a pet’s collar
  21. On your cell phone case
  22. A sticker on your laptop
  23. On artwork as a signature
  24. On CD and DVD jackets
  25. On press passes
  26. On slides in your presentation deck download
  27. On a mousepad
  28. As your laptop screensaver
  29. As the lock screen on your phone
  30. As a tattoo #nextlevel
  31. On a T-shirt
  32. At the bottom of a receipt
  33. As a form of contest entry
  34. In your email signature
  35. As your brand’s profile pic
  36. On your author about photo/headshot
  37. On a game entry
  38. On a baseball hat
  39. As a hand stamp
  40. On a house’s “For Sale” sign

Get Started and Create Your Own QR Code

You can easily create a QR code for free with an app like QR Code Generator.

Using QR codes on your marketing materials and product packaging is a surefire way to stand out and earn more engagement.

It’s a unicorn move that will separate you from your donkey competitors.

Brainstorm how you can use QR codes in your marketing mix and make it happen!

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About the Author

Larry Kim is the CEO of MobileMonkey — provider of the World’s Best Facebook Messenger Marketing Platform. He’s also the founder of WordStream.

You can connect with him on Facebook Messenger, Twitter, LinkedIn, Instagram.

Do you want a Free Facebook Chatbot builder for your Facebook page? Check out MobileMonkey!

Originally posted on Inc.com

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

Larry Kim

Written by

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

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