What Is Conversational Marketing? Definition and Tips

Let’s be honest: Modern marketing is broken.

Most brands spend hours of their time and hundreds of dollars chasing down new leads. That’s a recipe for wasted energy on a lead pipeline that does nothing for you.

It’s time to identify your unicorns: You need to yield 80% of your results from 5% of your effort. And that means going all in on conversational marketing.

Conversational marketing is all about making shoppers feel special by giving them a one-on-one, personalized experience. But if you have thousands of followers or hundreds of customers, it probably sounds impossible to answer all of those messages by yourself.

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