This is an email from Larry Kim, a newsletter by Marketing and Entrepreneurship.

What Is Conversational Marketing? Definition and Tips

Let’s be honest: Modern marketing is broken.

Most brands spend hours of their time and hundreds of dollars chasing down new leads. That’s a recipe for wasted energy on a lead pipeline that does nothing for you.

It’s time to identify your unicorns: You need to yield 80% of your results from 5% of your effort. And that means going all in on conversational marketing.

Conversational marketing is all about making shoppers feel special by giving them a one-on-one, personalized experience. But if you have thousands of followers or hundreds of customers, it probably sounds impossible to answer all of those messages by yourself.

What Is Conversational Marketing? Definition and Tips Read More »




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Larry Kim

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

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