Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

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Your Business Marketing Plan Needs a Story to Survive

6 min readNov 13, 2018

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When I first meet with prospective clients, or when other entrepreneurs want to talk about growing and marketing their business with me, there are so many things that come up:

Facebook and Google ads
Web design
Graphic design
Advertising
Email list building
Social media management
Content creation
Blogging

Yes, there is a lot involved with marketing and growing a business online.

But rarely, if ever, does someone ask about defining and clarifying a story for their business.

I get it, maybe it just seems like a “nice to have”.

Or some business owners might think, “The clients in my industries don’t care about that crap.”

“They don’t read that stuff. They’re busy.”

“That’s not for my industry”.

“Will it make me money?”

My answer is, yes. Your business, your product, your service, needs a story.

In fact, if you don’t have a story to start, I’d suggest you hold off on the marketing plan altogether.

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Marketing and Entrepreneurship
Marketing and Entrepreneurship

Published in Marketing and Entrepreneurship

Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more.

Alexander Yolevski
Alexander Yolevski

Written by Alexander Yolevski

I help entrepreneurs create discoverable online content that builds trust, generates income, grows an audience, and establishes a future-proof business.

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