Your Business Marketing Plan Needs a Story to Survive

When I first meet with prospective clients, or when other entrepreneurs want to talk about growing and marketing their business with me, there are so many things that come up:

Facebook and Google ads
Web design
Graphic design
Advertising
Email list building
Social media management
Content creation
Blogging

Yes, there is a lot involved with marketing and growing a business online.

But rarely, if ever, does someone ask about defining and clarifying a story for their business.

I get it, maybe it just seems like a “nice to have”.

Or some business owners might think, “The clients in my industries don’t care about that crap.”

“They don’t read that stuff. They’re busy.”

“That’s not for my industry”.

“Will it make me money?”

My answer is, yes. Your business, your product, your service, needs a story.

In fact, if you don’t have a story to start, I’d suggest you hold off on the marketing plan altogether.