Are Bing Ads Worth it?
While Google is certainly the king of search engine marketing, Bing ads are still an important piece of the puzzle.
Don’t underestimate the power of a well-placed PPC ad, even outside of Google. While Google still holds the most users, Yahoo and Bing actually have people who prefer to use those engines instead.
If, through your market research, you discover that Bing is where you need to be, you should understand how to use Bing ads to boost your SEM efforts. Read on to find out more.
Are Bing Ads Really Worth My Time?
Despite Google’s status as the king of search engines, Bing still has a competitive edge. Indeed, Bing ads can be valuable for your business’s search engine marketing.
But you shouldn’t base your PPC decisions solely on which search engine has the most market share. Why not? Because your reasoning should be based on YOUR audience and YOUR business. So, in the battle between Google vs. Bing, make the best decision for your specific business audience.
Millions of people prefer Bing over Google.
Some people actually prefer using search engines like Yahoo or Bing rather than Google. At first glance, that may not sound like a large part of the population. But looking at the numbers changes that. In fact, that small subsect represents millions of people who prefer Bing over Google.
And they may be your customers.
Who’s Using Bing?
Research tells us that most Bing users are 34 years old or older. Here’s the age group breakdown for Bing users:
- 18–24 years old: 11%
- 25–34 years old: 18%
- 35–44 years old: 18%
- 45–54 years old: 20%
- 55–64 years old: 17%
- 65+ years old: 17%
This means that people over 34 are more likely to click on and respond to your Bing ads. If your target market is mostly people above 34, not using Bing ads for your PPC could be huge mistake. You’d be neglecting tons of potential business by ignoring Bing.
Bing users tend to make $100,000 or more per year.
Another interesting fact is that most Bing users tend to have a household income of $40,000 or more. Even more compelling is that over a third make $100,000 or more per year.
Hence, you’d be potentially missing out on some of the most profitable leads out there.
Did you know that Bing ads are displayed on three search engines, not just one?
It’s true. When you post your PPC ad on Bing, it gets shown on AOL and Yahoo, as well as Bing. Here’s Bing’s official statement on the matter:
“When you advertise using Bing Ads, your search ads can appear on the search results page on websites throughout the world. These sites can include Bing, AOL, and Yahoo owned and operated sites as well as Bing, AOL, and Yahoo syndicated search partner sites. (Syndicated search partner sites are sites that use Bing and Yahoo search results.)”
Which makes Bing second in line to the PPC throne, right behind Google.
So if you aren’t using Bing ads for your PPC and search engine marketing, it’s time to start.
Originally published on eWebResults.com.
