Competive Intelligence Projects — We love these!
Here at Marketing Circus we are working on a competitive intelligence project for a client. They are always fun and somewhat unpredictable since intelligence runs are only as good as the tools and time you have to apply to the problem or project. We think this is a good target but leaves out the “knowledge” or ability to execute. We believe that companies have to look at past teams and index the experience of the leadership group and sum up an index. The index would stack rank their experiences and failures to help predict their leadership moving forward.
Below you will see an “ad hoc” brain storm on the draft of data points. Data to be collected and indexed for a tabulation on the ability to execute. Its a start.
Originally published at Marketing Circus.