How to build Content Value to drive product sales

We were recently asked to build a content map around a value proposition for a SAAS company. So we built our “Product Hypothesis” around some sample categories and mapped out a first pass for the customer. So in this use case here we are talking about selling an automation service around ThirdParty assessments. We are now putting together the time it would take to build out the content and create a re use model that makes sense over Social Media. We are also exploring the idea of using something like a marketing calendar to keep all of our content organized like :

Originally published at Marketing Circus.

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