How Marketers Can Find, Create, and Engage Digital Communities
By Heike Young
Some marketers are especially lucky. They have a built-in loyal audience thanks to excellent brand awareness, celebrity fans, or maybe a product that’s just plain cool and broadly appealing.
Other marketers are a little envious. While some brands have social media followings in the millions, others can’t seem to find 5–10 people out there talking about their product. What’s a digital marketer or community manager to do?
In the latest episode of the Marketing Cloudcast, we talk to a true expert of modern community-building: Jeanniey Mullen, VP of Marketing at NOOK by Barnes & Noble.
In this episode, my Cloudcast co-host Joel and I ask Jeanniey:
- How do marketers create a digital community for their brand if they can’t find one?
- What’s the #1 thing you keep in mind while striving to acquire more customers through digital marketing?
- How do social media ads fit into an overall marketing strategy — and how can they complement email and other cross-channel efforts?
- What do marketers need to know about the next evolution of email?
- How can marketers create strategic partnerships with other like-minded companies?
Jeanniey’s insights are sure to help any marketer of any stage in their career. You can download this episode for free on iTunes.
Have you subscribed to the Marketing Cloudcast — the new marketing podcast from Salesforce? Subscribe now on iTunes for weekly interviews with marketing experts, and read the wrap-up of our first three episodes.
