How to improve your websites SEO ranking
3 Ways to rank your website higher in search results
You’ve probably encountered countless scenarios where your website does not show up in Google Search Results even though you’ve provided the correct search term (website name). This problem affects your reach as people cannot find your website on the internet that can potentially disrupt sales.
This is a common problem that many online entrepreneurs face. It is caused by the poor ranking assigned to your website via the Search Engine, and when your website has poor SEO Ranking, the search engine displays your website towards the later part of the SERP. If you are not familiar with how Search Engines rank your website, Marketing Digest provides an in-depth guide on SERPs and SEO.
This article will present the top three ways to improve SEO ranking on your website so that you can avoid this problem and reach customers efficiently.
1. Regularly Update Website Content
Users that have never updated their site content after building it have poor SEO Ranking. This is mainly because the content gets outdated as time progresses.
This means that your very first users will be interested in browsing your content, but afterward, your users soon get bored of the content on your site as nothing is updated. It will cause the Search Engine to provide a poor ranking for your site. This creates a directly proportional relationship between the Active Users and SEO Ranking.
So, in laymen’s terms, to increase your SEO ranking, you must provide a reason for your users to come back to your site.
The best way to do this is by updating your site content regularly. If your content is updated regularly, your users will stay on your site longer and browse the updated content. This increases the “dwell time”. The Dwell Time is the time your users stay on your website after clicking on your website from a SERP.
As the average Dwell Time increases, the Search Engine will rank your website higher so that it shows up first on SERPs.
2. Improve Application Load Times
Application load times heavily impact the SEO Ranking. Search Engines such as Google automatically recognize slow load times while they index and assign a poor SEO Ranking causing your site to appear lower down the SERP.
Secondly, slow load times negatively impact site traffic. In 2022, users expect websites to have single digit latency, and when the latency increases, users tend to leave the site and not re-visit them. This significantly reduces traffic and ultimately causes the Search Engine to rank your website poorly due to the lack of traffic.
Therefore, make sure that your website offers single digit latency to ensure users stay on your site, thus increasing traffic, that in-returns increases your SEO Ranking by popular Search Engines like Google.
3. Optimize Images in your Application
Improve Image Load Times
Almost all websites on the internet use images to display content. But what most people do not understand is that the load times on your images play a part in SEO Rankings as well. Images that are larger than 2 to 3MB take a long time to load on 3G networks. Due to the slow load times, your website directly gets a poor SEO ranking.
Therefore, compress your images so the image is between 100 to 200KB to provide the optimal loading times, thus, ensuring that Search Engines do not give a poor ranking to your website.
Add Alternate Text for Images
Even though many people add alternate captions to their images, many fail to provide captions to hit SEO well.
For example, if you have a content management website has an image discussing a pricing plan, many would provide an alternate text as “Pricing Plan”.
But, you can use this text for your advatanges and label it as “Pricing plans for the best content management platform of 2022” to provide keyword search. By doing so, Search Engines will takes these captions and use them as keywords to serve your website on a SERP for a search result.
This article explored three different ways that you can use to ensure that your website has high SEO ranking. Incorporate these techniques on your website and your customer base will skyrocket in no time!
I hope that you found this article helpful.
Thank you for reading!
