Startup Marketing Mondays: Weekly Small Business Marketing Wrapup
All the news from 14/02/2022–20/02/2022
Welcome back to my weekly wrap up of marketing news for small businesses. I curate this list to help business owners and marketers keep up to date with the latest goings on in the world of marketing and technology.
If you have something you want me to add to the next edition, message me on LinkedIn.
Can you Pin It?
Twitter now allows the pinning of DMs within the native platform. This is a game-changer for small businesses that use the platform to monitor messages. Pinning the messages helps you keep an eye on active conversations.
Read more on Social Media Today
Strike up the Brand
Chairman and CEO of PepsiCo, Ramon Laguarta, has spoken about the importance of brands among the price hikes and uncertainty. He explained the company will be focusing on data and brand strength over the next few months.
Google Ads Focus
Google Ads unveils its top priorities for 2022, which, as expected, mainly deal with internet privacy amid mounting pressure from the public, governments and some corporate bodies. The prioritisations list also mentions automation and measurements, which should delight some marketers.
Read more on Search Engine Journal
Influence the Algorithms
Instagram unwrapped some of the key ranking factors behind its algorithm. Meta are usually quiet about the algorithm’s inner workings, so it’s a surprise that they have been so open about it in recent months. Instagram is an amazing resource for small businesses, especially those who market to millennials. Attention to these algorithm factors allows small businesses to grow on the platform.
Read more on Social Media Today
What Goes Around Comes Around
H&M has joined Fashion For Good’s program Sorting For Circularity as a key partner. This exciting news is a win for sustainability and is a good reminder that consumers are mindful of the lifecycle of products. Small businesses should keep an eye out and ensure that sustainability is part of their message.
