Trapica vs Albert: AI Marketing Companies in 2020

At one time, artificial intelligence was reserved for the richest and most advanced companies. Now, absolutely any company can use AI in some way, and we’ve seen this with companies like Albert and Trapica. Both solutions attempt to resolve digital advertising problems and make marketing more efficient, but which is best? We’re going to explore the two here today!

1. Albert

What’s Albert?

If the founder and CEO of Albert has his way, every single digital media campaign will use autonomous AI by the end of 2025. This is the company vision, and it has made strides in the market in recent years to make it happen. For the longest time, people have been worried about machines replacing humans. According to Albert, marketing works best when humans and machines work together.

With this in mind, it has a self-learning solution that aims to continually improve marketing campaigns one step at a time. Rather than a simple algorithm, Albert places itself as a ‘thinker’ and ‘doer’. Essentially, the team believes it has the capacity to become a partner in all marketing efforts.

Product

When you choose Albert, there are four different aspects to the service:

• Plan — Firstly, it helps with the preparation of digital marketing with structure, keyword grouping, media, and ad variations. With Albert, the idea is that you’ll have an all-encompassing strategy to propel the business forward.
• Build — With the plan in mind, it’s then time to build campaigns, audiences, budget allocation, and ad sets/groups. For many marketers and businesses, this is the hardest part. Fortunately, Albert will automate simple tasks and provide intelligent solutions to problems.
• Optimize — With any given marketing campaign, optimization can easily become the single largest differentiator between success and failure. Why? Because there are so many aspects to optimize including audiences, schedules, keywords, bids, and budgets. Why do all of this manually when the AI will assess performance and make recommendations based on what we’re trying to achieve?
• Report — In addition to the AI insights, we also have opportunities to build reports and get detailed information regarding creatives and the insights we receive.

With this four-step platform — plan, build, optimize, and report — we can not only generate working campaigns but also continually improve them over a period of weeks or months.

Applicable Platforms

Of course, the platform you choose to provide AI assistance will all depend on the digital channels you like to use. With Albert, you have a tool that works across the following channels:

• YouTube
• Google
• Facebook
• Bing
• Instagram

Why Choose Albert?

On a wider level, and this applies to Trapica too, the benefit of utilizing AI is that we become more efficient. AI can assess our campaigns and provide actionable insights in a much faster time than humans. We can optimize the different aspects of our digital marketing campaigns while saving our resources for the more important tasks that machines can’t complete (like coming up with creative ideas).

With Albert, it’s possible to set a specific KPI and this is one of the advantages of choosing Albert over another platform. After prioritizing a KPI, Albert will base its suggestions and recommendations on this KPI. Over time, it will discover the best creative, bid, and schedule to achieve this goal. If you have a specific goal in mind, this is a huge advantage.

For some marketers, there’s concern that they will lose control of digital marketing efforts. As we said earlier, Albert isn’t supposed to take over everything and put humans into unemployment. Instead, it is designed to be used alongside humans. For this reason, Albert has certain guardrails. While some changes are implemented automatically, others are reported to users as a discovery or recommendation. In other words, you’re shown the recommendation, but Albert won’t implement it without permission from yourself. This might regard:

• New audiences
• Recommended improvements
• Adjustments to your campaign
• The identification of a pattern
• KPI trends
• Changes in budgets

Working across various channels, you can see your entire digital marketing strategy going to work in one place. Ultimately, this should lead to improved budget allocation and better results with the campaigns.

2. Trapica

What’s Trapica?

Since this is a comparison, you probably guessed that Trapica and Albert have some similarities. Much like Albert, the goal of Trapica is to harness the power of AI to help build and optimize more efficient and effective marketing campaigns. As we’re going to discover, the benefit of choosing this one over Albert is that you can integrate with more marketing channels, it has fantastic free tools, and it’s a name on the lips of a growing number of marketers.

Products

Trapica is a more extensive service, and this can be seen with the sheer number of tools on offer. This includes:

Trapica Marketing Suite — Similar to Albert, this first tool is all about automating the different aspects that make up your digital marketing campaign. Whether you want to focus on budget management, targeting, or something different entirely, Trapica will assist. Within the marketing suite, there’s actually a whole host of smaller tools that branch out to help in different areas. You’ll have:

• Autonomous Scale
• Bidding
• Dynamic Targeting
• Market Research
• Budget Management
• Predictive Targeting
• Creative A/B Testing
• Cross-Platform Optimization

As you can see, there’s little left behind. Once the artificial intelligence is assessing your marketing campaigns, the only thing holding you back is not allowing Trapica to do its job.

Bilbi for Small Businesses — Next up, we have the tool designed for smaller companies. If you’re not ready or you don’t need campaign automation, this is the perfect middle ground. With algorithms unique to the tool itself, you’ll receive help with targeting, creatives, bidding, and more. Designed to be used with Instagram and Facebook, you’ll get recommendations on a daily basis. All things considered, the aim is to reduce conversion costs so that you have resources to spend elsewhere and scale over time.

Quollo Market Research — Trapica helps us to attack marketing from every single angle, and the addition of Quollo Market Research is further proof of this. To really find success with marketing, the (not so) secret is to learn everything you can about the target market. Thankfully, this market research tool means that we can avoid the confusing and long-winded questionnaires.

To better understand the people who engage with the brand, AI will analyze customer, prospecting, or remarketing audiences. What’s more, we get fresh reports every month and the insights can be used to shape campaigns. The better our understanding, the more likely we are to reach out to the right people with a message that resonates. It doesn’t end there either because market research helps us to get ahead of the competition, optimize social media accounts, create content, and develop products.

Free Products — To start using Trapica and its many tools, you don’t need to pay a penny. With Trapica Suggest, Performance Monitoring, and Competitor Ad Library, you get advanced insights into marketing instantly. For example, Trapica Suggest will show you overlapping audiences using keywords alone. Meanwhile, Competitor Ad Library informs you when competitors launch new ad campaigns on Facebook or Instagram and Performance Monitoring displays campaign analysis with easy-to-understand visualizations and insights.

Applicable Platforms

If you choose the Trapica Marketing Suite and attack your marketing strategy from all angles, one of the biggest benefits is the integration you have with advertising channels. Some platforms in this niche offer support for Facebook, Instagram, Twitter, and maybe Google. Trapica takes this and runs with it, adding Reddit, Pinterest, LinkedIn, YouTube, Spotify, Quora, and Snapchat. With this in mind, every single area of your marketing strategy is covered. The platform is optimizing campaigns in every way, and the dashboard means that everything is accessible under one roof.

Why Choose Trapica?

Albert certainly has its merits, but Trapica seems to go one step further in almost all aspects. More marketing channels integrate into the Marketing Suite, there are free tools (which shows the intent of Trapica — to help marketers and brands), and there’s even a service for smaller businesses. Rather than forcing small businesses to invest in a full suite of tools they don’t need, it’s possible to start small and just use the Bilbi tool.

Again, Trapica goes further with understanding. Some tools we’ve seen that utilize AI recommend adjustments without really explaining why these changes are important. With Trapica, it’s a tool designed to help marketers improve their understanding. The market research service is testament to this, and a great way to learn more about your target audience. More accurately, it’s a great way to learn more about your target audience quickly.

As a customer-focused brand, we recommend learning more through the free tools. Play around and see if they help you. From here, sign up for a 15-minute demonstration with one of the team. You can have a conversation about how Trapica and the special AI will work for you and your marketing strategy!