What Can Jack Nicholson Teach Newbies About Marketing?

Five easy pieces of the marketing mix

Photo by deborah flōden on Unsplash

Over the past week I’ve been making some very short videos highlighting gems of wisdom from Seth Godin’s book ‘This Might Work’, a humungous collection of blog posts he wrote between 2006 and 2012.

And I noticed he explains the five basics of marketing by referencing one of Jack Nicholson’s great early films, Five Easy Pieces. And it just so happens, that the film includes a memorable scene of Jack’s character reacting to a poor customer experience at a roadside diner.

So I thought I’d dive into what Seth says, and illustrate it with some choice clips from the scene. You can watch it below or on YouTube:

‘Five easy pieces’ are the foundation of marketing

What can Jack Nicholson teach us about marketing?

• Features clips from the film Five Easy Pieces starring Jack Nicholson (fair use/fair dealing)
  See the whole scene on YouTube.
• Seth Godin’s original post is still live on his blog.

This post was originally published at Clear-Minded Creative