2020 Car User Instructions

Jin Shang
Marketing in the Age of Digital
3 min readMar 8, 2020

When you buy a car, what factors will make you determined? Handsome shape or ample space? Strong horsepower or safety construction framework? With the continuous development of mobile technology, car manufacturers have also turned their attention to apps. Does an excellent app have a chance to become the key to people buying the same brand of car? Since Audi is my favorite brand, let analyze its app myAudi!

Is it useful?

Absolutely yes! Using this app can access your vehicle’s real-time information, and help keep abreast of your vehicle’s status, fuel level, estimated driving range. You can know almost everything about your car via your mobile phone. How cool is that? From music, contact, and calendar, to vehicle service records and even easy maintenance scheduling, access relevant information is your command. There are also benefits programs in myAudi. I think myAudi is a helpful tool for Audi owners.

Is it easy to navigate?

It is a little hard to judge. First, to log in to this app, you need to own an Audi cause it needs to verify the unique VIN code. Though I don’t have an Audi, I still found a way to get a code and got in! But you still need to connect your phone with your car that you can experience the full features if myAudi. But according to reviews, some Audi owners had trouble logging in to the system, and someone can’t access maps or calendars. Even more, someone also had unpleasant experiences because of the customer service unable to fix any of their problems. I don’t actually have an Audi, so I can’t try all the functions.

What do you think about its aesthetic design?

Typical German-style. Black and white color scheme is always my favorite, just as they did with their official website. But their Apple watch version is pure black, which is a right choice.

Why would anyone care to download it?

I think every myAudi user is trying to amplify their driving experience. Every user is looking forward to their Audi can step into another level, and myAudi is helpful to personalize their drive.

Conclusion

MyAudi is mean to bring an excellent driving experience, its intention is good, its functions are helpful. But right now, myAudi creates more pain than pleasure. Audi has a long way to go if they really want this mobile application can help their customer and build a secure connection with their customers.

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Jin Shang
Marketing in the Age of Digital

Current graduate student majoring in integrated marketing. Video games lover.