2021 Super Bowl’s Doritos 3D: Flat Matthew Travel by Fax
“Doritos 3D | Flat Matthew Super Bowl”
The Super Bowl commercial features a flat 2D version of Matthew McConaughey, who tries to perform regular tasks in vain. Later, he sneaks into a vending machine and returns to normal size when he grabs a bag of Doritos 3D crunch. The commercial brings out the current pandemic COVID-19 when McConaughey cannot perform tasks that he usually would, and he notes that life used to be complete, but some days are harder than others. McConaughey’s situation is similar to the world’s situation currently, where people cannot do some of the things they used to before the pandemic hit. Moreover, the soundtrack also shows how much the world needs to break free from the pandemic. What engaged me in the commercial is the creativity, imagery, and the touch of humor when McConaughey crunches away his flat status after grabbing Doritos 3D crunch. The strategy works well to create awareness of Dorito’s new product.
Connect It To Our Life
“Flat Matthew” is a funny commercial and a visually satisfying advert to watch. However, it does little to convince the audience how the Doritos 3D crunch is better than the existing types. The message in this commercial does not pull me in much despite the personal struggles depicted by McConaughey. Instead, it pushes the message at me that it is okay to do ridiculous things to get Doritos, yet it might create other problems, as displayed when McConaughey gets stuck in the vending machine. Nevertheless, the story fits Dorito’s overall brand of using funny, off-the-wall adverts to market new products instead of constant messaging about the product’s benefits. Bring a new way to connect products with our life. The advert earned media points by sponsoring the hashtag #FlatMatthew on Twitter. Even though people were divided on the message, it got thousands of mentions on the social media platform. Even though a flattened version of Matthew McConaughey would put some people off, I believe it is a shareable item because it takes a comically innovative path to pass a message. The use of celebrities, including talk show host Jimmy Kimmel and the personal story aimed at invoking emotions, makes the advert a memorable one.
