4 Reasons to Love Kettle Brand…
Because it has “Great Taste…..Naturally”
If I ask you to close your eyes and think about potato chips I’m sure Kettle Brand would not be the first image on your mind. But I am here to tell you all about this amazing and sustainable brand and why you should snack on this delicious product right away!
- Sustainability All The Way
Every consumer in today’s world is becoming environmentally conscious. They want complete transparency in terms of how brands operate and they want to know more about where the products are coming from. Sustainability places a major role in this school of thought because consumers are now willing to spend that extra buck if the brand is ‘organic’ or ‘sustainable’, and for all the right reasons of course.
Kettle Brand is one such company that not only tells you about sustainability but rather shows you. Their brand personality is real, authentic and original and I believe their website captures all of it. The aesthetic style across all platforms fulfill their purpose of creating an unusual user experience. All their practices are sustainable be it from using renewable energy to reduce carbon footprints or from using biodiesel for transportation. With the use of colors and graphics, they make it enticing for the readers to read about a topic like sustainability with interest.
2. Interactive Website and Mobile Design
I know this is a little off-topic from the actual product but hear me out. The website created by Kettle Brand in its entirety showcases the true essence of their product offerings and talks about real taste and how the chips are organically sourced. If that is not interesting enough, their home page shows all the different mouthwatering chips offered and you can choose your preferred flavor from Spicy to Cheesy to Tangy. And more so, you also have an option to chose if you want Organic or Unsalted chips.
Moreover, their website also has a ‘Find a Bag’ tab which essentially locates all the stores around you that have their product so you don't have to go hunting for it. This responsive website design is literally doing all the work for you!
When you scroll down on your mobile device you will be able to see their social media presence and their content is so interactive and colorful that you would definitely want to be a part of the Kettle ‘craze’. Overall I believe their website design is extremely innovative and user-friendly and even if you are not an avid snacker I’m sure those beautiful potato chip bags will entice you to stay!
3. Tater Tracker
Have you ever wondered where your food comes from? Well, if you’re actively looking for that answer then let me tell you a little about this genius tool called Tater Tracker. Kettle Brand, in staying true to their essence of organically sourcing products, are now using technology to improve their customer experience. Every chips bag has a tracker code that can be applied on the website to track the ‘Tater Maker’ of that specific bag.
All their potatoes are grown on local farms and now the customer can be a part of the entire process from the source to the end product. Their website features their numerous partner farms and they show us a video reel of how every farm follows a different way of making the most organic potatoes that we eat. Well, I don't know about you but I would definitely buy a Kettle Brand just to know the story behind my potatoes!
4. Recipes and Pairings
Chips go best with beer but what about with Baked Zucchini or Bahn Mi Hot Dogs? Kettle Brand has gone all out with the way in which its customers can enjoy their product by giving them special recipes and drink pairings that go best with the chips they offer. Their content is useful to people who love experimenting with different food and flavors and it's all healthy!
I have never spent more than 5 minutes on a potato chip brand but Kettle Brand has converted me just by making their website so interactive and transparent. Their message is so real and authentic that you believe in what they are saying and that I believe is a hallmark of a great brand.
I would encourage you all to be your own judge and see their creative website for yourself by clicking here, and I guarantee that you will become a follower just like me!
