5 Dos And Don’ts For Good Digital Marketing During A Pandemic

Yike Yang
Marketing in the Age of Digital
1 min readApr 26, 2020

Consumer attitudes and behaviors are changing. Marketers must start there. Life before COVID-19 revolved around going to work, grocery stores, malls, gyms, restaurants, movies, and schools. During COVID-19, we’ll adapt to working, shopping, exercising and learning at home. Digital experiences will replace in-person experiences. To help with this, I put together a listing of key digital marketing trends worth focusing on amid the COVID-19 lockdowns, which could help to maximize response, and subsequent sales performance.

You can check out full listing of trend notes and tips in the below infographic.

Sadly, the next few months are going to get worse. The daily count of new Coronavirus victims is growing.

From a personal standpoint, all you can do is stay indoors and practice social distancing.

But from a marketing, business, and career perspective, you can make a change.

You should have more time now (sadly), so use it to your advantage. Put in the effort so you can grow, that way you’ll come out of the Coronavirus stronger.

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