5-hour Energy

How are they using it?

5-hour energy uses interactive content to market itself as a brand digitally. The product uses engagographics to market itself and gains a competitive edge over competitors like Lucozade. Engagography takes away dull and flat Infographics, which everyone sees often, and converts them to exciting content with facts and information consumers want to know. The brand has red, yellow, white, pink, and blue labels demonstrating its high-energy contents. While the rest of the colors represent calories, white indicates the product is sugar-free. As a result, customers engage with a product they understand despite its chalky taste.

What intrigued you about how this brand is using this?

What intrigued me about how the brand uses the trend is its adoption of a more advanced and complicated form of Infographics, which may not attract a fair share of the market in normal circumstances. However, the brand conquered about 90 % of the market. Although it had some lawsuits, the brand generated millions if not billions of dollars.

How did it help or not help them achieve their marketing objectives?

Though the product tastes like that chalky syrup, the interactive content made people understand and believe it is beneficial to their energy needs and has the right calories. Therefore, the digital marketing trend enabled it to achieve its marketing objective.

Do you think this trend will fade, or is it here to stay? Defend why or why not. Your reasoning must have data to support it.

The trend is here to stay. Interactive content has vital elements critical to the success of digital marketing. The strategy can drive traffic, enhance conversion, attract an audience, and enhance engagement. A Media Vision Interactive case study found that brands that used interactive content registered a 300% rise in leads. Accordingly, interactive content using engagographics will continue to boost 5-hour’s popularity and sales.