5 Important Points to the Digital marketing
SEO
1. The first important planning point for companies to promote new products in the digital market is the application of search engine optimization. Search engine optimization is essential for companies to promote their products digitally. In the era of information exchange, customers are using large search engines more and more frequently. For example, if a customer needs a denim jacket but does not know which companies are doing this product, the customer will subconsciously use a search engine to search and select the right company. In other words, when a denim jacket clothing company applied search engine optimization. When customers search and enter keywords, the name of the denim jacket company will appear in the first example of the search form and successfully attract the attention of customers.
Social Media Platform
2. The second important point is that the application of social media platforms is also crucial because social media platforms are the fastest in spreading information. And the news spreads faster on some social media platforms with high daily or monthly activity. Therefore, the second important point in digital marketing is using social media platforms to promote products so that product information can be spread faster and increase customer awareness of the brand.
Content Marketing Strategy
3. The third point is a content marketing strategy, when a company wants to promote digitally, such as promoting products on social media platforms, what form is used to attract customers to get recognition and buy products. Content promotion is then very important, and now the form of content promotion is video and picture upload. Because it is more attractive while also increasing traffic and generating conversions. Promote products to consumers through videos or pictures.
PPC Model
4. The fourth important point is that the PPC model of data-based marketing, from the first point of search engine optimization, lets customers search for keywords. The company’s name will be in the search list in the first place and attract customers’ attention. PPC is a further step of search engine optimization. When the search engine lists the search results, the company’s name and information will appear on the first page of the search results.
Email Marketing
5. The fifth point is for strengthening the relationship links with existing customers, which needs to be done by applying to the email market. This is because email marketing can allow brand companies to strengthen their relationship with each customer directly. And through the purchase history of each customer’s account on the official website, it is possible to deduce which products are the most purchased by the customer and promote new products by email according to each customer’s different preferences. Email marketing is critical to enhancing customers’ brand awareness and promoting social media platforms. As mentioned before, the investment for email marketing is less than that for social media platforms.
