5 key points need to consider before create a digital marketing strategy during Covid-19
Do you want to develop a digital marketing strategy? Since many companies know that today’s digital and mobile channels are critical to attracting and retaining customers, especially during COVID-19 pandemic. However, some companies do not yet have a comprehensive plan to support digital transformation and company development, and effectively attract their audience online.
As we all know, during the Covid-19 pandemic, when you are unable to communicate with others, it becomes more difficult to establish and create a new business. There are fewer and fewer opportunities to meet with customers and customers, and you need to focus on how to creatively and consistently attract people in novel ways.
Connect consistently with your customers
It’s hard to be consistent with people at this crazy time of the pandemic, but consistent digital communication with your current customer base, strategic partners, and anyone you’ve contacted before will make your brand reputable. Make sure our customers receive a monthly email sharing all the information about what we’re doing, how we help people in the community, and how we’re changing our products. Adopting a similar strategy will keep your audience up-to-date with you and show you how to help them.
Recognize what your customers expect
I believe that at this time, your customers want to be able to get information about you quickly online. For example: Are you still open? Do you have any special time? How do you take security precautions? In the meantime, are you performing any new or special actions to help the customer?
If you don’t post to social channels for a few weeks, don’t update your website, or can’t access it via live chat or phone, customers are likely to choose another brand and expect clear answers soon. Make it easy for them to do business with you by knowing your status directly and frankly and how to help solve their problems.
Redefine your business goals
After you recognize what your customers expect, you need to redefine your business goals. Is the brand’s purpose and message still relevant? If not, does your brand need to reallocate its marketing budget, and does consumer need to move from brick-and-mortar to online store? Therefore, redefining your brand’s business goals will help identify the key points in your strategy.
Allocate your marketing budget
As we know, at the beginning of the pandemic, most stores are forced to close and restaurant are not allowed dine in. However, online retail is still open and restaurants are encouraged for delivery. So, before you create a strategy you can withdraw funds from live campaign marketing to support it online portion. Since the situation goes better, you can balance your budget again to stratify new situation.
Find a new cadence
In extremely uncertain situations, the leadership team needs to quickly understand what is the primary and secondary to the job. This requires knowing and understanding many unknown elements as long as they appear. Before the crisis, leading companies had improved their learning rhythms as part of accelerating organizational metabolism. Companies can lead by example and strive to adapt to change more quickly in times of crisis and beyond.
In Conclusion, Before create a marketing strategy, not only considered the above parts, there are still have more questions need to think about. The more you considered the more suitable strategy you will create for your clients.
