5 key you need to know in Digital Marketing
As the digital age evolves, companies are using new ways to reach consumers. Since the advent of the Internet in the 1990s, digital marketing has continued to soar. With 51% of the world’s population having access to the internet, this is important for companies to have a strong digital footprint on the Internet. Before formulating a solid digital marketing strategy, I suggest that you need to understand these five keys first.
Website — UX design
It seems that every company has a website. It does not look like an advertisement, but it is one of the most critical advertisements. The first impression of consumers comes from your website. It is not enough to build a simple website without any design. User experience design is very important for visitors to become customers. But design is not just how it looks, design is how it works. If the website prevents customers from quickly finding the content or products they want, consumers will be turned away. A professional website will leave a positive first impression on your business.
Content Marketing
Content is the main driving factor of digital marketing strategy. It involves creating content that is sufficient to satisfy the target audience to generate leads, increase brand awareness, attract more traffic, and ultimately increase sales. For example, using a blog on a website is a great way to help visitors provide fresh and relevant content. This will help increase website visitor and user engagement, both of which help drive conversions. Any successful marketing strategy is inseparable from content, it is a bridge between customers.
Search Engine Optimization
Once you have a professional website and good content, you want people to find it. But competition on the Internet is inevitable. People tend to click on the first result displayed in a search because they want to find information quickly and efficiently. Therefore, the click-through rate will decrease with the ranking of the website search results. Using search engine optimization will help search engines recognize the content of your website, and ultimately generate traffic for your website and increase visibility.
Email Marketing
The probability of a website visitor buying the first time he visits the website is small. When digital marketing activities bring traffic to your website, you need to keep in touch with potential customers as much as possible through email. According to the survey, 61% of consumers like to receive promotional emails every week, and 28% of consumers want emails to come more frequently. And the return on investment of email marketing is 4400%. Email marketing will always bring you surprises, this is the part you can’t lack.
Social Media Marketing
The current number of social media users is 3.09 billion. Today, companies are actively bringing marketing activities to social media platforms. Social media channels such as Facebook, Instagram and Twitter have a large number of fans, and they provide a very powerful tool to share information about products and services and distribute content. Eventually it can be used to drive traffic to your website.
