5 Most Important Things About Digital Marketing
Dear my potential client,
Before I create a digital marketing strategy for your brand, I will tell you the most important 5 things that you need to know about digital marketing.
“Content is fire and social media is gasoline”. Before I start to create the digital marketing strategy. We need to clarify who is our buyers, what problems we solve for them, what are our core values, and what actions we want them to take. Then, we make the content which is an attractive story to show the brand value and products. The goal is to use content to make connections with our customers and persuade them to buy our products. After having good content let’s see if there are any skills to let it achieve the best transmission effect.
The website is the storefront of a brand in digital marketing. The best user experience of a website is having an attractive visual sense, being easy to access, and could build interaction with customers. In addition, pay attention to the version on mobile. As more and more people start using phones to access websites, mobile friendly is very important.
SEO is a subset of digital marketing. To rank first in a Google search result, your store’s content needs to match a potential visitor’s intent. Optimizing your site for SEO can feel intimidating and tedious, but really it’s all about understanding how search engines work and how searchers use them and implementing that insight into your page’s copy, then methodically running through some completely accessible backend tinkering. The goals of SEO are discovery, traffic, and conversions. The method that we will use is to chase the algorithm and metrics-informed content creation. In addition, voice search changes SEO in today’s digital world. Therefore, we also need to consider it.
Today even though there are lots of social media apps on our phones and computer, email is also one communication tool that everyone uses. Therefore, we could use email to connect with our audience, to promote the brand, and increases sales. When sending the email, the design and content are very important. Here are some tips for good Email writing:
- Focusing on a single message or CTA on each email
- Designing simple emails, readable at a glance on all platforms and devices
- Segmenting audiences
- Using behavior-triggered messaging
- Adding personalization, dynamic content, and individualized recommendations
- Including a prominent call to action to forward or share the email.
- Creating content worth the space in your inbox
As I said above in content marketing, “content is fire and social media is gasoline”. Living in the era of science and technology, we are very lucky. There are lots of social media platforms that we could use to promote the brand. For example, Facebook, Instagram, TikTok, and Twitter. We could use these channels to interact with audiences, build brand awareness, and listen to our customers. Social media can make a brand mistrusted, but also be successful. Therefore, when we use social media, we need to be careful and remember these best practices.
- Be clear on brand’s social media persona
- Understand who your customer is and what they want
- Share useful and relevant content
- Create original content Be human
- Plan in advance
- Engage and comment
- Use images
- Ask questions
- Be human
- Be authentic
- Listen
- Make sure your links work
- Change your strategy to fit the network
- Use hashtags
- Be human
