5 Most Important Things Brands Should Know Before Marketing Strategy During COVID-19
“If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast. ”— Ryan Holmes
The emergence of COVID-19 caught everyone in the world by surprise. Whether it is people’s health and living habits, or the industry’s economic situation and business model, they have had a huge impact. More and more brands start to make new digital marketing strategies. To create an effective digital marketing strategy, brands should know the following 5 important things during COVID-19.
- Seize the opportunity of social media marketing
The founder of Convince & Convert, Jay Baer, said content is fire and social media is gasoline. When people began spending more time at home, as a result of COVID-19 they also began using the internet more, which gave rise to an unexpected increase in social media engagement. Also, From this chart, we can see that the usage of social media in the US increases a lot. Since more people are spending more time on social media networks during the pandemic, they have become the perfect go-to places where you can advertise and promote your ideas, products, or services. Social media platforms and tools are also among the best when it comes to increasing a business’ brand awareness, attracting inbound traffic, improving customer satisfaction, and boosting conversion rates.
2. Focus on content marketing
During the COVID-19, more and more brands began to use the Internet for digital marketing. So, how to stand out among many brands is a key question, and content marketing is the answer to the question. Great and creative content can attract customers’ attention to our brand and can help you build trust with your leads and customers. It also can add more quality content to your website helps to create a larger digital footprint. This provides more opportunities for your brand to be found in the search results.
3. Email, it still matters
Email marketing is not dead, it still one of the most effective marketing strategies now. According to eMarketer’s research on Aug 2020, In 2021, a record 4 out of 5 individuals in the US will use email at least monthly, and it is still growing steadily. COVID-19 makes people online all the time, the frequency of using email to contact each other is increasing fast. Email can directly talk to consumers, and the cost is not high, which is very suitable for the COVID-19 brand strategy.
4. Consider how to do a good UX
In any strategy, we hope that the brand can be remembered by customers, and then the memory will be transformed into brand loyalty. Good UX can contribute a lot to this. Because UX aims to provide positive experiences that keep users loyal to the product or brand. You need to think about whether the brand’s marketing strategy is appropriate from the perspective of consumers, and a long-term development perspective, UX can increase conversion rates and return on investment. When consumers think the brand is good, they will recommend it to others.
5. SEO is a digital bridge, optimize it
If the brand has good content, but the SEO of the brand is very poor, then no matter how good the content is, it is useless. The goal of SEO is to win traffic and conversion through search engines. The optimization of SEO can help brand promotion and establish a good image and authority of the brand. Besides, optimizing SEO can improve the customer’s user experience.
In general, COVID-19 has changed the world, not only the disease but also the chance, a good marketer should always take measures in response to any problems.
See you next week!
