5 Things to Know Before Creating Your Digital Marketing Strategy in 2021

Something we can all agree upon is that digital marketing changes at a fast pace. The marketing conditions changes hour to hour and sometimes minute to minute. As a result, our marketing strategy has to be adaptive, agile, and may change frequently. As the pandemic has shown, our reliance on consuming digital media has increased more than ever. However, the unpredictability of the progression and setbacks of the pandemic also challenges marketers to pay close attention on consumer behavior in order to predict the best digital marketing strategy for their brand.

How to Navigate Volatile Conditions

Despite the volatile marketing conditions, there are 5 things every brand should secure in regards to their digital presence. These 5 buildable parts or characteristics of your digital branding will withstand the fleeting digital marketing trends that you may see come and go. Chasing trends will cost your brand and your business time and money. Similar to finance or money management, investing first in reliable growth is essential before taking large risks. It’s important to build these resilient parts of your digital branding now so you can create an effective digital marketing strategy that works!

Where to Learn More (Resources Used):

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott — An all around book covering all things marketing and PR to help your brand reach its full potential and achieve success in a new digital environment.

Yoast SEO — An AI plug-in available on WordPress that integrates with your website to assist in SEO for your content as you create.

Importance of Building Your E-Mail List — Quick guide expanding on the importance of building your own e-mailing list!

So, do you or your brand already invest in these 5 tactics? If so, which ones and have you seen any positive engagements or growth with your brand? After implementing these 5 tactics, you’re ready to create a fluid digital marketing strategy that ebbs and flows with the frequently varying market conditions!