5 things you need to know before a digital marketing strategy
- A good storyteller
In content marketing, the most important thing is not the director, photography, art, or post production, but excellent writing skills, which is the soul of content marketing. A good story can make the market and consumers have a sense of identity, which is a very important link to enhance brand value. A good storyteller can make consumers and markets feel the power and charm from words. The story with the soul drives the audience’s emotions, which leads to a successful content campaign.
2. E-mail
Nowadays, many brands have given up on email marketing. As a necessary tool that is very close to our life, study and work, we still need to use E-mail reasonably. A welcome email will make customers feel good. A new product reminder email will make customers know more about it and even spread it to people around them. As an effective tool, we can’t give up E-mail.
3. Short videos
We spend less and less time on video these days. A two-hour movie can be watched in three minutes with short video explanations. There is a growing demand for short, fast-paced videos, and we need to figure out how to incorporate marketing into videos and generate conversation on the Internet.
4. The continuity
Digital marketing is not just a matter of preparing a brand message and logo, but a matter of constantly tracking and adjusting the strategy. Continuity is an important part of digital marketing. Digital marketing requires the creation of online content in different marketing channels, the constant tracking of the market environment, and the rational response to sudden changes. Depending on the focus of each platform, the continuity of digital marketing can easily be undermined. We must consider the continuity of digital marketing to improve these problems and have a better brand image right away.
5. Track data
Data is the soul of data marketing, like search engine optimization (SEO). We need to optimize SEO from a human perspective. And data can be analyzed and tracked for traffic and engagement, which is essential in data marketing.
