5 Tips For Digital Marketing Strategy In 2022
Since the pandemic outbreak in 2020, many things have changed.
People are working from home and spending more time using social media. Living under restrictions, people are relying more on online shopping, and 87% of consumers appreciate brands that go out of their way to deliver relevant and timely information during the pandemic.
So did marketing strategy. In response to the pandemic, many marketers decided to improve their engagement online, which led to a 66% increase in social media content creation, followed by blog content at 57% and video production at 50% during the pandemic. Also, of the 79% of brands who have a content marketing strategy, 70% made major or moderate adjustments to their strategy because of the pandemic.
We have seen how the pandemic changed the marketing landscape for businesses during the last two years. At present, the effects of the pandemic are still lasting and undeniable.
What do marketers need to know?
Here are the five most important tips for making a digital marketing strategy that takes into account the evolving consumer behavior and marketing trends.
