5 Tips To Keep Profits Healthy Through This Pandemic

Aum Mohak Raghuvanshi
Marketing in the Age of Digital
3 min readApr 25, 2021

The Covid -19 pandemic stopped the world overnight. With most of the world stuck at home out-of-home advertising was no longer as useful as it once was. This forced marketers to rethink their strategy and depend more on digital channels.

Covid-19 Destroying Profits

Digital marketing has been growing for years and is considered by many to be the future. The Covid-19 pandemic advanced the dependence and use of digital marketing at a much faster rate than expected.

I have put together 5 important points to help you better utilize digital marketing during and post this pandemic.

Understand Emerging Customer Trends and Behavior

A disruption as wide-scale as Covid-19 has created major life and behavioral changes globally. Monitoring emerging trends can help us be the first to capitalize on the new consumer patterns and business opportunities.

Identify Key Paid Advertising Channels

The pandemic redefined consumer behaviours and led to an overall increase in the average time spent on mobile phones by an adult from 3.5 hours to almost 7 hours daily. It is important to identify key social media channels that customers spend time on and strategically organise them to recognise the customers requirements.

Invest In Organic Traffic

Search Engine Optimization helps us direct organic traffic to our website. This can be useful in the long run when marketing spend is reduced. Businesses that were generating organic traffic before the pandemic and those that continued investing in SEO are less likely to lose visitors even if they reduced paid advertising spend.

Businesses Saving As Much As They Can

Empathize With Your Consumers

The general environment of the world today is far from ideal with many people having lost everything over the last year. Businesses should not make the mistake of being tone deaf and hurting sentiments in order to make profits.

Do Not Overdo It

Nothing annoys me more than watching the same YoutTube ad every 2 minutes when Im trying to watch something. Another problem I face regularly is having to unsubscribe from brands that send newsletters excessively. I have reluctantly unsubscribed from brands I love due to too much spam email cluttering my inbox. There is no doubt that Digital Marketing is the way forward, however it is extremely important to understand how frequently your customers want to hear from you.

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