5Guidelines for digital marketing strategy

We should no longer be talking about “digital marketing” but marketing
in a digital world.

-Keith Weed, chief marketing and communications officer at
Unilever

When developing a digital marketing strategy for a prospective client, here are five key tips I offer:

References

• Lob, The State of Direct Mail 2022, www.lob.com/ebooks/the-state-of-direct-mail
• National Postal Forum, The Future of Direct Mail, March 2022 Survey, n = 1000 respondents over age 18
• The ROI of Email Marketing [Infographic]，https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/
• What 10 Studies Say About The Best Time To Send Email In 2023，https://coschedule.com/blog/best-time-to-send-email
• GetResponse’s email marketing benchmarks report (original research) from 2022，https://www.getresponse.com/resources/reports/email-marketing-benchmarks#time-frequency
• 20 Super-Awesome Infographics to Inspire Your Content Marketinghttps://marketinginsidergroup.com/content-marketing/10-best-infographics-inspire-content-marketing/
• How to Market on Social Media Effectively, https://mailchimp.com/resources/how-to-market-on-social-media/?gbraid=0AAAAADh1Fp3-qKiGTwW3mmJhCa2WVXTkS&gbraid=0AAAAADh1Fp3-qKiGTwW3mmJhCa2WVXTkS&ds_c=DEPT_AOC_Google_Search_US_EN_NB_Acquire_Broad_MKAG_US&gclid=EAIaIQobChMI-9_tl5HKgAMVOS2tBh0pRQWdEAAYAiAAEgKQT_D_BwE&gclsrc=aw.ds