6 Facts you might want to know about the UI/UX in digital Market

Angela Zhou
Marketing in the Age of Digital
2 min readApr 16, 2023

How do you like the website you shopping on the Internet? I feels like if I think this website sucks, I do not want to use it anymore. Most people will have similar thoughts when they shop online, and this effects if they will came back or not. As you can see how user experience impact people’s decision. That is why marketer says UI/UX is important.

What is UI? What is UX?

UI is stand for user interface design, which refers to the screens, buttons, toggles, icons, and other visual elements that you interact with when using a website, app, or other electronic device. UX means user experience design, which refers to the entire interaction you have with a product, including how you feel about the interaction. While UI can certainly have an impact on UX, the two are distinct, as are the roles that designers play.

By understanding these facts and incorporating them into their digital marketing strategies, businesses can create a more user-friendly and engaging online experience that can lead to higher customer satisfaction, increased brand loyalty, and ultimately, greater business success.

Now, reading this infographic might help you make decisions on UI/UX. If you need to spend more money to make your website more user-friendly, or this amount of spending is good enough? Now, you can make your own decision.

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