6 Steps Using Email Marketing To Achieve Your Marketing Goals

Cristine Chow
Marketing in the Age of Digital
2 min readApr 12, 2020

Why Do We Use Email Marketing?

The most important thing in the concept of inbound marketing is to actively attract potential customers for meaningful and continuous interaction through valuable content marketing, and finally guide the actual conversion benefits. In the interaction process, Email is often used. Although social media platforms such as Facebook or Twitter are popular today, 82% of B2B and B2C companies will use Email to promote products and services. Moreover, most marketing strategists also believe that Email is an effective and powerful marketing tool.

Smart Insights“State of Email marketing in 2017”

Here are six steps to successful Email marketing

Although email marketing-derived advertising and spam issues can be annoying to consumers, we can’t ignore the benefits it brings: maintain a consistently healthy relationship with customers, build and enhance brand loyalty, and through effective retention and conversion, dig out a valuable customer list and create more interactions and transactions.

Since taking advantage Internet traffic becomes a difficult task in the age of digital marketing, companies and marketers need to identify suitable marketing tools and strive to survive in the competitive environment. Making good use of Email marketing may be your best answer!

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Cristine Chow
Marketing in the Age of Digital

NYU Integrated Marketing grad student | A photoholic plus digital marketer | Trying to discover the unexpected in this world.