7 Words to Define A Good Website
A website is a necessity for any company, big or small. Some may even say that website design is way more important than store design. And I absolutely agree. Today, let’s look at this company’s website, Gwynnie Bee, serving personal style apparel based on customers’ tastes.
“Useful” is what the company really wants customers to feel like when they are using its website. I would define “useful” as that the information the website is clear enough to make browsers quickly understand what the company does. And more importantly, the customers can easily follow the steps and make an order. At Gwynnie Bee’s home page, we can clearly see the free-trial button. It directly catches browsers’ eyes because we all look for free things online. It’s definitely useful for customers to know where to start with.
“Purpose” of this Gwynnie Bee for consumers to have a great experience shopping on its website and, hopefully, they will use the free trial. Therefore, Gwynnie Bee displays a number of its products on the website, under various categories. This allows consumers to shop and to see if Gwynnie is a good fit for them.
“User-centered” is what companies want customers to feel like when browsing. It is meant to let customers feel that they have control over the website. On Gwynnie Bee certainly has this feature. Consumers browsing on its website are looking for various products they offer. With the different filters of size, color, or brand, customers can easily find out what type of dress they want to order. There are also different categories such as at-work dress, off-duty one, and fashion one. It makes consumers feel like this whole website is her own closet.
“Pleasure to use” is another key for companies to ensure consumers have a great experience on the website. It is determined by if the website attracts you emotionally. It is relatively hard when a website is both functionally or emotionally designed; it is usually one or the other. Most of its website is white, giving a feeling of plainness. So I would think Gwynnie Bee is not doing well on the “pleasure to use” part.
“Design innovative” is another way to determine if the website is attractive. However, Gwynnie Bee doesn’t do a good job on this one. Because it is a functional website, the website design is not surprising. This is understandable because the purpose of the website is to get people to view the products and click the trial button. Making the website surprising may cause the purpose misdirected.
“Personality of the brand” is asking if the brand shows itself to the public on the website. According to the description on the Instagram account and other social accounts, Gwynnie Bee has the personality of excitement and sincerity. It’s exciting because the whole idea of the business is pretty new and the business targets people at a younger age; it’s sincere because the vision of the company is in a kindness way and it really builds on trust. The website lacks excitement due to the website design but does show the sincerity with the detailed answers to a lot of familiar questions that people might have.
In the blog last week, I mentioned the fascinating test. Here, I believe that every brand has a fascinating advantage and Gwynnie Bee is “the beloved”, with passion as the first advantage and trust as the second. The website provides whole lot of information, showing that the company is willing to give the full knowledge to the customers. The contact information is also listed as one of the major things on the home page. With the tagline, “build your ultimate closet”, it really hits women’s heart and shows the sincerity to its customers.
Overall, I want to address that if you are developing your own clothing retail company online. Gwynnie Bee is one good company to refer to. It’s not super fancy but really functional and cost-efficient to its purpose of the business.
Hope you all have a wonderful week and amazing life!
TC
