A Camera That Captures The Child Within You
Let’s dive into the world of Legos!
Lego is one of the most beloved brands in the world; there are facts to prove this. And why wouldn’t it be? Assembling colorful blocks to build unique structures is the perfect source of entertainment for everyone. Children like to play with Lego blocks since it provides them with endless opportunities to use their creativity; on the contrary, it’s a source of sweet nostalgia for adults.
Like everyone else, I grew up playing with Lego blocks and eventually stopped as I got older. I was reintroduced to Legos recently, in my 20s, whenever I would spend time with my younger cousins. I can now see the stark contrast between the way I perceive Lego sets and the way my cousins do. For them, it’s a challenge they need to accomplish, a healthy way to keep them busy and away from electronics. For me, it was comforting as it got my mind off of other things while I focused on building them. It made me realize that Lego is a brand for everyone—children and adults.
While scrolling through YouTube recently, I came across an ad from Lego, and it was quite amusing. It made me think about Lego’s ability to consistently reflect their brand’s motto, “Only the best is good enough," through their ads. Have a look at it yourself:
My Initial Thoughts
The idea was simple: Lego wanted to promote their Polaroid camera, and for that, they had to convince people to buy a $79.99 toy camera (that had to be built from scratch). This certainly does not sound easy, even for an established brand like Lego. However, this obstacle became a source of inspiration for them since they built the ad’s entire narrative around the fact that even though their camera did not have any features of an actual, functioning camera, it was still a product worth buying.
Moving around the city in a truck with a giant screen and interacting with people in real time was a clever move. With this, in true Lego style, they certainly managed to engage the audience and grab their attention, which further helped them promote their product.
After watching this ad, I felt motivated to check out this product on their main website, and I came across some excellent product ratings and reviews. As you can see below, a 4.5-star review for a non-functional camera is applaudable.
The Final Verdict
This ad successfully reflected Lego’s essence as a company that believes in out-of-the-box thinking, fun storytelling, and innovation. What they did was unique, and they successfully captured everyone’s attention to promote their product.
After viewing other ads by Lego and scrolling through their Instagram feed, I saw a pattern in their marketing efforts:
When I think of Lego, the words that come to mind are creativity, imagination, and fun. Lego’s emphasis on learning through play, innovation, and creative storytelling is deeply embedded in the brand. These values are consistently reflected in their advertisements, customer interactions, and overall marketing efforts. A recurring theme in their ads is the joy and creativity people experience when using Lego, demonstrating the brand’s commitment to staying true to its core values. Lego ensures these values shine through in every medium, reinforcing their message of playful learning and innovation.
Lego, a brand that is loved by all, is not just a toy company; it’s more than that: It’s the essence of an older generation’s past and a younger generation’s future.
