A child safety message from Tide

xinyi liu
Marketing in the Age of Digital
1 min readSep 24, 2023

Laundry products are something that is all too familiar in our lives. When something becomes routine or part of everyday life, people can become so used to it that they no longer see it as a potential threat.
Conveying positive safety awareness is what interested me in this video. It not only warns parents to take precautions against things that are easily overlooked in their children’s daily lives, but it also suggests that we should not ignore the risks of common things.
Tide has been working closely with child safety organizations around the world to ensure the safe use of liquid laundry bags. The video also conveys the brand’s concept.
Adults and children have different perspectives. Colorful packages are like toys for children, they want to explore. “Keep them up, keep them closed, keep them safe” is a great message to share. One more small measure to keep children safe, one more big family to be safe and happy!

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