A Company’s Tale In This Pandemic…
How brands like Kellogg’s are paving the way in this difficult time
What a crazy time to be alive right now! Only 3 weeks back I was planning my trip for Spring Break and within a blink of an eye, I am sitting halfway across the world in my room trying to keep with up with this pandemic that has taken over our lives. Every social media app, every news channel, every company, every person is talking about the novel coronavirus. Some have become self-acclaimed experts so to say while some choose to be ignorant in practicing the norms.
Amongst all the negative and scary news we are receiving on the daily, there can be seen a positive ray of hope. The feeling of unity has encompassed everyone around the globe, who are dealing with this ubiquitous problem. The more affluent have risen up to help those in need while there are many companies who are doing their parts in helping their nations deal with the novel virus.
Just like everyone else, I am also sitting at home and constantly glued to all the news channels and apps to know the latest updates. In this time, major companies are coming forward to help but the one that really caught my eye was Kellogg’s and the way in which they have been dealing with this whole situation.
First, let’s analyze the demand…
If you ask me, I personally did not stock up on toilet rolls or bottles and bottles of sanitizers but I surely hoarded a lot of food because who knows when this thing will end. So naturally, I stocked up on non-perishable items that would last me for a longer time.
This factor is what the American snack food giant, Kellogg’s, capitalized on. They offer a wide variety of snack food products like Cereals, Pop-Tarts, Rice Krispies and many more. As the quarantine fear was approaching, customers were stockpiling, which increased their demand and in turn their company value, in an economy where everyone is trying to survive.
Preventive Measures that were taken by the Company…
What I really admired about Kellogg’s was their proactive and precautionary measures that ensured their manufacturing plants across the globe were not hard-hit. They laid out a plan well before time in order to be well equipped for this pandemic. Their strategy laid out ways in which their business could function continuously by managing their inventory, packaging, ingredients, and logistics efficiently.
The Covid-19 Relief Fund
As part of their CSR campaign, Kellogg’s Better Days is an initiative that was set up in order to fulfill their vision of helping people in need by providing them with food. Their main aim is to ensure the wellbeing of people to help end hunger and create Better Days for billions of people by the end of 2030.
Being authentic to their identity, the company most certainly stepped up in this time of crisis by committing nearly $4 million in cash and food to support coronavirus global food relief efforts. They are also continuing to actively monitor the situation worldwide and provide more help if needed.
Digital Conversations
The company has not been very active on their social media pages like Instagram since the beginning of March. They have chosen to address this issue and their solution via press releases. Do I think it is a smart strategy to do so? Well, yes. It is important to confront and comfort your customers but sometimes actions speak louder than words. They do not have a shortage of supply or demand at the moment. Their customers are satisfied and they are in turn helping all the others in need.
In my opinion, Kellogg’s have portrayed a very positive reaction to this pandemic and all their efforts are a win-win for me. In the future, however, I believe they should address this issue on their social media platforms to keep their customers in the loop with what is happening and how the company is helping in times like these.
The future is uncertain. The chances of things not changing every hour are brim at the moment. However, this I think would be a great opportunity for companies to shine a positive light on their approach of dealing with things in order to emerge victorious in the minds of their most loyal customers.
