A Great Room Starts With A Great Piece

Junyi He
Marketing in the Age of Digital
2 min readOct 6, 2019

Restoration Hardware

Restoration Hardware is a company based in the United States and Canada providing customers hardware and furnishing products. Besides, it sells wares through its online retail stores and collections. The company also produces products such as lighting, outdoor, furniture, textiles, and many more. Although the company is successful in business, it still faces stiff competition from other similar companies like Erornes, Ethan Allen and Neiman Marcus.

Ethan Allen

The Ethan Allen company likewise is a successful furniture chain comprising some 300 stores around America, Canada, and Europe as well as some parts of Asia and the Middle East. The company’s website is a user-friendly digital interface, and works the way visitors expect. It is easy to scroll, touch and read what the company offers. The most critical feature of the site is its ability to load quickly on search engines both on mobile and desktop devices; therefore, providing visitors faster log-in and log-out.

Additionally, visitors to the site don’t get bored since it uses a natural speech tone to describe their products and services they sell. It also has attractive high-quality images which draw visitors. The site design and colors blend well with the products, and thus, help express the content better.

Finally, visitors can connect with the site easily. Besides its attractiveness, it also displays special offers for customers on various products. The message one can draw from the Ethan Allen website is that the elements of visual attraction is equally important along with the quality of the products on display to boost sales. Thus, marketing is about influencing people to buy products and services of the company, and as such, Ethan Allen has employed good marketing to remain profitable in the business by ensuring customer satisfaction of its products.

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