A Instagram latest IGTV update

Yiyi Xing
Marketing in the Age of Digital
3 min readJul 15, 2020

https://www.socialmediatoday.com/news/instagram-provides-new-options-to-manage-how-igtv-previews-appear-in-the-ma/581355/

Instagram add New Option for IGTV Creators

The content marketing article is about Instagram recently added new options for IGTV preview stories to help IGTV creators to manage their listed content in the main feed and the Discover tab. After the new change, creators enable the sharing of the first 15 seconds of their IGTV video in Stories to improve the display options within the Discover tab. Besides, Instagram also added a new Discover tab to provide a more specific way for users to navigate the app which can attract top creators. IGTV creators have more options to control how their IGTV video previews are displayed, with profile cover relating to the thumbnail shown in Discover feeds. Considering IGTV created a short video on Instagram and partners with Facebook watch, it may compete with YouTube someday.

https://www.socialmediatoday.com/news/instagram-updates-igtv-app-and-adds-new-igtv-preview-option-for-stories/575940/

IGTV Monetization

IGTV announces a new monetization tool for users which will enable viewers to build the creator’s image to enlarge their content engagement in Instagram. Through the research , IGTV monetization toll enable viewers to donate money to their favorite broadcasters then give Instagram a chance to reach out to the top video creators

Why Instagram is Trying to Help the Content Creators

This article is a big content marketing news of instagram IGTV that happened recently. Instagram has long been established as one of the most popular and effective social media platforms for business. With its support for long-term content through IGTV, this offers more opportunities to generate additional user traffic and therefore boosting the visibility of the products and service. Instagram can drive more traffic, and revenue potential for creators through IGTV which play an important role in keeping creators on Instagram to get more relevant options and get more top creators.

Online video is a master of content marketing due to video is one of the most powerful ways of distributing the message. The IGTV in Instagram can be considered the king of engagement and is also seen as an effective means to boost conversions. IGTV creators have more room for creativity in showing their personal brands on IGTV. The more creative and compelling the content, the better chance of generating engagement through likes, comments and shares. Additionally, IGTV allows to include clickable links in the description of the creator’s video, which can direct the target audience to the landing page. Then utilize the analytics tools provided will allow the creator to fine-tune the content marketing to reach the target audience. Therefore, I realized the significance of content marketing in social media platforms through reading this content marketing article.

News link: https://www.socialmediatoday.com/news/instagram-provides-new-options-to-manage-how-igtv-previews-appear-in-the-ma/581355/

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Yiyi Xing
Marketing in the Age of Digital

My name is Yiyi Xing. I come from China.I am a NYU graduate student majoring in integrated marketing.