A Marketer’s Guide to Augmented Reality: Facts, Pros & Cons, and Dos & Don’ts

IKEA’s IKEA Place app, Warby Parker’s virtual try-on, the Pokémon Go game, and Nike’s Nike Fit solution, just a few examples of augmented reality, or AR for short, at work.

IKEA Place App Using AR to Allow Consumers to Visualize Furniture in Their Space (Source: Architect Magazine)

Though considered a relatively new technology, AR has gained increasing popularity in recent years. As more and more businesses and platforms, such as e-commerce and education, take advantage of the advancements in this field, I thought that it might be useful to create a quick guide for us marketers to get acquainted with AR.

Without further ado… the guide:

Infographic: A Marketer’s Guide to Augmented Reality

Did this help you learn more about AR? Feel free to comment with any other important information we marketers may need to know!