A New Twitter Experiment Could Lead to a Breakthrough
If you haven’t heard of Twitter, then you might just be living under a rock. You don’t have to use it to know the name. The social media platform has become a top news source among many other things. You can always count on trusty Twitter to give you latest updates on your favorite sports teams, breaking headline news, or top news from your favorite brands. It’s also a great start to your personal branding. The microblogging and social networking service allows you to share content and interact with others through “tweets”.
“It’s what’s happening and what people are talking about right now”. — Twitter
Now that you are all caught up, lets dive into what Twitter experiment could pave the way for a new breakthrough. We first must talk about Fleets. The newest feature to arrive in 2020 on the platform that shares momentary content for only 24 hours. The full-screen vertical is comparable to competitors Instagram, Facebook, and Snapchat’s story feature. Introducing a new way to advertising to users with Fleet ads.
The Fleet Ad Test
Fleet ads are up to 30 seconds long, mobile video content, that provide a “swipe up” call to action function. A perfect ad space to reach users on the platform? The test will conduct research on how the content performs with its users. The full-screen mobile video channel is being put to the test with Disney+ and Wendy’s kicking off some campaigns. Twitter is likely to want more partners to participate in creating video stories after the huge success TikTok is having with their video-oriented app. If Twitter is to be successful in their Fleet ad experiment, then it could be beneficial to their future growth.
Fleet or Flop
What Twitter is doing doesn’t surprise me. It feels like a despite attempt to incorporate the mobile video trend that has taken off into their microblogging platform. Like putting mustard on watermelon. It just doesn’t seem to go well together. But we could be surprised by the responses from their users. I can’t imagine that Twitter users would rush to post videos or be excited to see a full-screen video. Fleet is relatively new, but rivals have already established their stories feature. It seems like a push instead of a nature fit.
In my opinion there is already an overwhelming number of similarities across many of the top social media platforms. I imagine they will have to add attractive features to get users to start creating. Snapchat kicked off with their face filters, Instagram with their “swipe up” call to action, what new enhancement will Twitter do? Talks of a new subscription service with special perks are on the rise. Could this be the future for Twitter? I’m curious to see if these become a hit.
Are you a Twitter user that likes or uses the Fleet feature? What would persuade you to interact with Fleet? Tweet your thoughts to @Twitter
