A Tool that Marketers Must Master Today — — Mobile Marketing
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on smartphones, tablets, and other mobile devices.
Hey guys, today I would like to talk about mobile marketing with you. Do you have a mobile device? (Of course!) Do you like shopping on your mobile? I am a person who relies heavily on mobile phones. I use my phone for four hours a day on average.
Why is mobile marketing important?
According to the research, in 2021, the number of smartphone users in the world today is 3.8 Billion, which translates to 48.37% of the world’s population owning a smartphone. In total, the number of people that own a smart and feature phone is 4.88 Billion, making up 62.11% of the world’s population.
So mobile marketing is a vital tool today.
What is Mobile Marketing?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
How to use Mobile Marketing?
I think mobile marketing can only be used as an accessory tool for a company. When a company’s brand influence is strong enough, mobile marketing can truly be effective. And, there must be a correlation between different platforms. Many brands have launched campaigns on many different platforms, but they have not emphasized the connection between them, which cannot give full play to the role of mobile marketing. For example, when you play your brand’s advertisement on YouTube, you should put your Facebook and Instagram accounts at the end of the advertisement.
If you have different ideas, welcome to discuss them with me. See you next week!
