A whole new experience at Urban Outfitters’ app
After a bad customer experience with Bungalow Clothing, I decided to switch to my favorite brand Urban Outfitters for my app experience. Hopefully I won’t be too disappointed with this experience. When I opened UO’s app, I was completely attracted by its beautiful and fashionable designs, which were more diverse and human than BC’s, and I wasn’t bothered by the fact that I couldn’t register. In fact, they were so quick and easy to register that it didn’t take me too long to register and become a member of the UO’s community.
I have to say they have great augmented reality. Each item has a detailed illustration of a human model. The app provides pictures from different angles and even short video for customers to understand the details of the selected products. In addition, for the same product with different colors, UO app did not mechanically change the color of clothes but changed different models to show the color of clothes more humanely. This better reflects the stitching of network virality and reality authenticity, so that customers can reduce the virtual sense of the network when using app shopping, so as to have better shopping experience.
UO app is an easy-to-use app for me, with a clean interface and clear classification. It’s not liked some lousy app that keeps popping up ads to distract you, or a game that rewards you for watching ads. Overall, UO’s app gave me a sense of cleanliness and style, and users weren’t confused or overwhelmed by the first time they used it. It was easily, straightforward, simple and enjoyable to use.
I think UO’s app as a whole has helped retain customers by keeping them connected to the brand. When you sign up for UO, it means that you can not only shopping on the UO app, but also enjoy all the benefits of being a UO member. This benefit is not limited to app, it is combined with UO’s brand and physical store. For example, in the reward of the app interface has a reward ID QR code, if the customer making the in — store purchases, sweep the QR code will receive a discount of 10%. At the same time, customers will receive a $5 reward if their rewards progress reach to 100%. Moreover, UO also used its app to promote campaigns called Giveaways. Customers with registered information can have access to products from other brands, such as North Face jacket and Britney Spears albums. These measures have greatly narrowed the distance between customers and merchants, making app no longer simple as a tool of shopping online.
I think people download this app mainly for the convenience of shopping. Of course, I believe that a large percentage of the people who downloaded the app were UO’s fans or, like me, had a great appreciation for this brand. For this group of people, downloading the UO app will be very worthwhile, because it not only satisfies the customers’ shopping needs, but also makes them feel different from the ordinary customers when they download the app. I think that’s why some people want to download it.
As a UO fan, I think it’s worth the space on my smartphone. Not only because I have a certain degree of recognition for this brand, but also it provides me with the latest product information and more benefits. I don’t know if it’s worth downloading for customers who don’t know the brand. But for customers who know the brand and love it, it’s still worth downloading its app.
At the end, I’d like to complain about a little bug in this app. When I selected a piece of clothes that I liked and prepared to buy, I found that I could not use my bank card to buy it separately except for Apple pay and pay Pal, because errors always occurred when I typed shopping address. I finally had to pay Pal for the clothes. Finally, I have to say that all the companies are unable to get rid of the network technology problems, but the severity of the different.
