Absolut’s Born To Mix3D NFT Campaign: A “Phygital” Experience
Today, we will take a look at Absolut’s groundbreaking NFT campaign. This campaign by Absolut in partnership with Seletti is a pioneering project entering the 3.0 world, creating unique “phygital” experiences combining virtuality and reality. The Absolut’s Born To Mix3D NFT collection is not only Absolut’s debut in the digital realm but also a testament to the power of “Mixing” between the new and the legacy, the virtual and the real as well as the iconic shape of the Absolut bottle and the comprehensive design of Seletti’s.
What Born To Mix3D NFT collection is
Absolut Vodka collaborates with Italian designer Seletti to launch the limited “Born To Mix3D” NFT collection. The collection includes 2,500 NFTs, divided into four rarities, including an “extra rare” edition. NFTs cost around €600 each. The collection offers a phygital experience for Absolut lovers, design enthusiasts and NFT collectors with a mysterious physical design item. NFTs are available for purchase on the dedicated Web 3.0 Absolut NFT.
What makes it unique
What’s interesting about Absolut’s NFT approaches is the seamless integration between the physical and digital worlds, creating a unique “phygital” experience. This campaign not only creates digital art but also creates a kind of experience that transcends the boundaries of the physical and digital worlds. It helps stimulate a new connection between the brand and consumers which is rooted in shared values of creativity, innovation and inclusivity.
How it helps
The main sales of the Seletti x Absolut Born To Mix3D NFT collection are now happening in their platform. Also, NFT tokens can appear for resale purposes on secondary markets such as OpenSea and Rarible etc. This innovative approach allows Absolut to reach a more tech-savvy community, expand their market coverage and establish a presence in the Metaverse. The campaign also helps Absolut achieve its marketing goals by creating a more inclusive world where people and ideas can come together in authentic and exciting ways in both real life and virtual life. The Born To Mix3D project embraces the values of the Absolut universe.
However, the success of this campaign in achieving its long-term marketing goals will largely depend on the reception by the tech-savvy community and the overall market trends of NFTs.
What the future will be
The trend of NFTs has experienced many fluctuations over the years. Google Trend data indicate that NFT searches decreased by over 70% as of May, 2022. However, the NFT market witnessed a trading volume of approximately 24.7 billion USD across different platforms in 2022. The average revenue per user in the NFT market is up to 114.8 USD in 2023.
While these statistics illustrate a decline in interest in NFTs, they also show that a significant market is still active and generating revenue. Therefore, while many people believe that NFTs may be fading away, and that the underlying technology and its potential applications may still exist. Additionally, the use of NFTs in marketing campaigns like Absolut has the potential to leading to a wave of interest and innovation, making the NFT trend a lasting and important part of the digital landscape. Therefore, there is a possibility that this trend will continue to exist.
In short, Absolut’s NFT campaign is a bold step in digital marketing. Although the question of whether this trend will continue to grow or disappear in the future remains unanswered, what is clear is that NFTs have opened up new possibilities for brands like Absolut to engage with customers in creative and meaningful ways.
